We have decided to commit a branding no-no and rebuild our site live, over the course of the next weeks. Because brands, like rules, sometimes benefit from being broken. Check back for content as it's uploaded, laid out, tweaked, kerned, and generally worked over until we like it.Well, goodbye WordPress. It’s been short but swell. As we started to build out the site, we bumped up against the fact that we don’t really recommend WordPress to our clients anymore. These days, we typically recommend that folks look at web platforms like Squarespace. So—once again—we’re taking our own medicine. And it was like turning a corner. We’re suddenly 75% done with content uploads, and on what feels like the home stretch. Back soon. firstname.lastname@example.orgHappy clients make us happy. Today, one said: “I have to admit, I didn’t really understand your process. I also admit that I wanted to, but you didn’t really explain it. But now that I see the creative, I don’t care what your process is. The work is just that good. You could tell me: ‘We sat down with martini olives for an hour and stared into space,’ and I would think, ‘Huh, martini olives! Who knew?’”There are two nearly universal moments in the best branding projects: 1) ideas that have felt unclear and unrelated suddenly line up into patterns, alignments, and pathways, and 2) a mid-course correction on how to communicate. On a walk through Chinatown this week Keely and I experienced both. So we're taking one step back and two forward this weekend... scrapping WordPress and starting over. More soon. Sometimes being open is hard bc it's good, and good bc it's hard.