The Gospel of Lifestyle
Client: FoodTV, HGTV, Travel — Industry: Broadcasting; Digital Media
The in-house creative team behind Travel Channel, HGTV, and Food Network asked for help getting inspired for a new campaign. I generated concepts for their creative team and agency, around Scripps' unique positioning in the market and how they want advertisers and viewers to feel. As a follow-up, I was asked to write for Scripps' first sustainability report, leading copy and messaging on the project. With Widgets & Stone.
“Usually when I hire for a project, design starts as number one. But the design is not all I’m looking for. I need individuals who can quickly grasp the scope of the assignment. Your structure promotes a maturation of creative ideas and allows the project to come to fruition, and leverage into big impact for our brand.”
