An independent consultancy specializing in brand voice and messaging.

Caleb is the Founder and Creative Director of 26 Tools, and now a Partner overseeing Brand Voice and Messaging at Chameleon Collective. 

When clients from Tennessee to Tokyo can’t find the right name, brand voice, or messaging to engage customers, they come to him. He brings deep experience in industries including architecture, outdoor experiences, sports teams, food and beverage, healthcare, manufacturing, beauty, fashion, tech, and nonprofits. 

He has been a visiting fiction writer at Yale and Sewanee, and his Creative Direction has been honored by the AIGA, International Interior Design Association, New York Type Directors Club, One Show, San Francisco Design Week, and with permanent inclusion in the Smithsonian National Design Museum.