Launching Better, At a Big Box
Client: Infuse @ Target — Industry: Home and Family
Only a few weeks before Bradshaw launched Infuse – its new, environmentally friendly mop system at Target – they were unhappy with the messaging written by two other design and branding agencies. On a wildly compressed timeline, I wrote new taglines, campaign headlines, and full web copy that made Casabella happy – and satisfied stringent Target Vendor Guidelines.
In the months since, I have written longer-form content for the company, including SEO-optimized articles and blog posts, social media content, and an ongoing series of emails designed to draw in, and convert, new customers – and even helped come up with names for new Bradshaw products.
