Over more than two decades, Atlanta-based Discount Waste became a leading waste removal and jobsite services provider in America, with an incredible array of rental equipment and waste management services for general contractors and big box stores. But their offerings had expanded beyond “waste,” and so they came to me for a new name, brand strategy, and full messaging on their website, print collateral, and advertising. Rebranded as DW1, they are poised for another 20 years of growth. With Greybox Creative.