Brand Development From PD to PR
Client: Mannington — Industry: Flooring Manufacturer
America’s largest privately held flooring manufacturer asked me to develop a media strategy to tell the world about a revolutionary recycling program. I love a good media strategy, but see it as a subset of brand communications. So in the years since, I helped Mannington integrate communication design into product development, public relations, design competitions, marketing materials, app launches, environmental design, sustainability initiatives, two mergers, and even a pay-what-you-can program for K-12 public schools. With Mandy Lamb Design and Widgets & Stone.
