A Voice, and Experience, to Inspire NY Designers
Client: Rainlight @ MoMA — Industry: Furniture
The Product Design division of architecture giant HOK designed a line of furniture for public spaces, then asked me to help them articulate the brand — and conceive of engagements — that would capture the imagination of attendees at New York's International Contemporary Furniture Fair.
When we heard that the Opening Night party was at MoMA, we called the museum to ask if we could remove all of the furniture from the museum's lobby and garden, and replace it with the featured HOK product? And MoMA said: “No one has ever asked us that before.” What a night, what a party, what a launch. In the months following, I helped rename and rebrand the HOK team to become Rainlight Studio.
