Samuel Hubbard stood at the crossroads of transition and opportunity. After a decade in existence of creating the most walkable casual dress and dress shoes on the planet, they wanted to rejuvenate their brand voice and messaging. It was imperative for the company to sustain their legacy while embracing a fresh articulation. 

I created a true brand voice for Hubbard, ranging from voice and tone guidelines to copy implementations all across the spectrum – from their catalog to web presence, trade shows to advertising, social media to email marketing.